Organized by Anand Karna Digital (AKD)
This workshop combines social media marketing insights with practical applications, focusing on essential strategies for content creation, advertising, and search engine optimization (SEO). Conducted by Anand Karna Digital (AKD), this interactive program equips students to excel in digital marketing by mastering the latest tools and techniques.
Special Features:
- SEO Training: Learn how to optimize content for WordPress websites and enhance visibility across platforms like Facebook, Instagram, and YouTube.
- Group Activities: Hands-on teamwork across key areas such as content creation, ad management, and community engagement.
- Pre- and Post-Workshop Feedback: A Survey Google Form before the workshop to assess student knowledge and a Feedback Google Form on Day 6 for evaluation.
Workshop Schedule
Duration: 1 Hour 30 Minutes per Day
Day 1: Introduction to Social Media Marketing
- The growing importance of social media in today’s digital ecosystem
- Unique features of Facebook, Instagram, Twitter, LinkedIn, and YouTube
- Benefits of social media for businesses and personal branding
Day 2: Developing a Social Media Strategy
- Target audience analysis and persona creation
- Setting SMART goals for campaigns
- Creating a content calendar for consistent and strategic posting
Day 3: Content Creation and SEO Basics
- Types of engaging content: Images, videos, infographics, and articles
- SEO for WordPress: Basics of on-page SEO, keyword research, meta descriptions, alt texts, and plugins like Yoast SEO
- Optimizing posts for Facebook and Instagram: Keywords in captions, hashtags, and post descriptions
- Using YouTube SEO: Optimizing titles, descriptions, tags, and thumbnails for better video discoverability
Day 4: Advertising and Analytics
- Essentials of paid advertising on Meta Ads (Facebook and Instagram) and Google Ads
- Introduction to analytics tools: Facebook Insights, Instagram Insights, YouTube Studio
- Tracking performance metrics: Impressions, reach, clicks, engagement, and ROI
Day 5: Team Formation and Community Management
- AKD Team Formation:
- Content Creators Team: Project Managers/Team Leads
- Photographer and Videographer Team: Photo and video content creation
- Graphics Design Team: AI tools for creative design
- Video Editing Team: Leveraging AI for quick editing
- Content Writers Team: Creating optimized and engaging content via AI tools
- Social Media and WordPress Management Team: Regular content updates and website management
- SEO and Paid Ads Team: Meta Ads, Google Ads, and social media SEO management
- Building and nurturing an online community through effective engagement
- Crisis management and responding to feedback
Day 6: Influencer Marketing and Emerging Trends
- Collaborating with influencers: Negotiations and partnerships
- Introduction to AI, AR, and VR for enhanced marketing strategies
- Advanced SEO techniques for trending topics and platform algorithms
Day 7: Final Project and Presentations
- Each group creates and presents a comprehensive Social Media Marketing Plan, integrating SEO strategies for WordPress, Facebook, Instagram, and YouTube
- Recap of workshop takeaways and actionable next steps for career growth
SEO Focus Areas
1. WordPress SEO:
- Basics of keyword research and using tools like Google Keyword Planner
- Optimizing blog posts with headings, meta tags, and schema markup
- Using WordPress plugins like Yoast SEO and Rank Math for improved performance
2. Social Media SEO:
- Facebook & Instagram: Using hashtags, geo-tags, and SEO-friendly post descriptions for better reach and visibility
- YouTube: Optimizing video titles, descriptions, thumbnails, and tags to rank higher in search results
This 7-day workshop provides a comprehensive learning experience, empowering students to build SEO-driven social media strategies and optimize digital content effectively.