Lecture Topic: Basics of Digital Marketing

Target Audience:

• Bachelors Students (Note Copies and Pen Required)

Outcomes:

1. Understanding key digital marketing channels:
   • SEO (Search Engine Optimization): Basics of on-page and off-page SEO, keyword research, content optimization.
   • SEM (Search Engine Marketing): Introduction to Google Ads, setting up campaigns, and understanding paid search.
   • Social Media Marketing: Overview of major social media platforms (Facebook, Instagram, LinkedIn, etc.), content creation, and audience targeting.
   • Content Marketing: Importance of creating valuable content, blogging, video marketing, and content calendars.
2. Gaining practical skills in running paid advertising campaigns:
   • Creating Google Ads and Facebook Ads campaigns.
   • Understanding bidding strategies and targeting the right audience.
   • Measuring the success of ad campaigns (CTR, conversions, etc.).
3. Learning to create effective marketing strategies for online platforms:
   • Understanding customer personas.
   • Building marketing funnels (Awareness, Consideration, Conversion stages).
   • Selecting appropriate digital channels for campaign goals.
4. Analyzing and interpreting digital marketing analytics:
   • Introduction to Google Analytics and basic metrics.
   • Analyzing user behavior, website traffic sources, and campaign performance.
   • Making data-driven decisions to optimize marketing strategies.

---

Course Structure:

Session 1 (10 minutes):

• Introduction to Digital Marketing and its importance.
• Overview of key digital marketing channels (SEO, SEM, Social Media, Content Marketing).

Session 2 (15 minutes):

• Hands-on basics of SEO and SEM.
• Setting up Google Ads and Facebook Ads campaigns (practical examples).

Session 3 (15 minutes):

• Understanding content marketing and social media marketing strategies.
• Creating content calendars and planning marketing campaigns.

Session 4 (10 minutes):

• Introduction to analytics tools (Google Analytics overview).
• How to analyze campaign performance and optimize strategies.

---

Duration:

• 1 Day (45 – 60 minutes per session)

Charge:

• Depends on the number of students; typically NPR 3,000 – 4,500 per lecture.

---

Additional Details:

• Survey Form and Feedback Form will be collected from the students via Google Forms. This will serve as attendance and for collecting feedback on the lecture.

---

Let me know if you’d like to adjust anything!