This comprehensive 10-day course on Social Media Marketing is designed to provide Bachelor students with a deep understanding of social media strategies, tools, and techniques. The course will cover key concepts, practical applications, and hands-on activities to ensure students can effectively manage and grow a brand’s social media presence.
Course Outline:
Day 1: Introduction to Social Media Marketing
- Overview of social media marketing
- The importance of social media in today’s digital landscape
- Benefits of using social media for businesses
- Popular social media platforms: Facebook, Instagram, Twitter, LinkedIn, and their unique features
Day 2: Developing a Social Media Strategy
- Understanding your target audience and creating personas
- Setting SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound)
- How to build a social media content strategy
- Creating a content calendar for consistent and strategic posting
Day 3: Content Creation and Curation
- Types of content for social media: Images, videos, articles, infographics
- Techniques for creating engaging content that resonates with your audience
- Tools for creating content: Canva, Adobe Spark, Piktochart
- Best practices for curating content from other sources
Day 4: Social Media Advertising
- Introduction to advertising platforms on Facebook, Instagram, Twitter, LinkedIn
- How to create an effective ad campaign from start to finish
- Audience targeting options and segmentation for better ad performance
- Budgeting, bidding strategies, and optimizing ads for conversions
Day 5: Community Engagement and Social Media Management
- Building, nurturing, and managing an online community
- Best practices for responding to comments, messages, and reviews
- Strategies for handling negative feedback and managing crises on social media
- Tools for effective community management: Hootsuite, Buffer
Day 6: Social Media Analytics
- Introduction to social media analytics: Facebook Insights, Twitter Analytics, Instagram Insights
- Key metrics to track: Reach, engagement, clicks, conversions
- How to analyze and interpret data to optimize your social media strategy
- Tracking ROI and measuring the effectiveness of campaigns
Day 7: Influencer Marketing
- What is influencer marketing and why is it important?
- Identifying relevant influencers for your brand
- Collaborating with influencers: Negotiating partnerships and building relationships
- Best practices for running successful influencer marketing campaigns
Day 8: Social Media Trends and Tools
- Latest trends in social media marketing and their impact on businesses
- Introduction to social media management tools: Hootsuite, Sprout Social, Later
- How emerging technologies like AR, VR, and AI are transforming social media
- Preparing for future trends and staying ahead in a fast-changing landscape
Day 9: Legal and Ethical Considerations
- Legal issues surrounding social media marketing: Copyright, privacy, disclosure
- Ethical practices in social media campaigns: Transparency and authenticity
- Compliance with platform policies and advertising regulations
- Avoiding pitfalls in social media marketing and staying legally safe
Day 10: Final Project and Course Recap
- Developing a full-fledged social media marketing plan for a real or hypothetical business
- Presenting the final project to peers and receiving feedback
- Recap of key learnings from the course and how to apply them in real-life scenarios
- Next steps for further development in social media marketing and career opportunities
This 10-day course offers Bachelor students the opportunity to dive deep into the world of social media marketing, with practical, hands-on experience that prepares them for real-world applications.