Anand Karna Digital in collaboration with Engineers Vlogs is thrilled to announce a 7-day intensive Digital Marketing Workshop tailored exclusively for Plus 2 students at Lalitpur, Ward No. 1 Office. This comprehensive workshop will run from November 2024, The program will provide hands-on learning and in-depth insights into the world of digital marketing, ensuring that participants are equipped with essential skills for the digital economy.
Workshop Highlights:
This workshop will cover 21 hours of interactive sessions, designed to provide students with practical skills and knowledge in Digital Marketing. Each session will focus on different aspects of the digital landscape, including Social Media Marketing, SEO, SEM, Content Creation, Digital Advertising, and more.
Participants will also gain hands-on experience in creating effective marketing campaigns on platforms such as Facebook, Instagram, and YouTube, along with learning important tools for graphic design and social media management.
Key Learning Topics & Subtopics:
Day 1: Introduction to Digital Marketing (3 hours)
- What is Digital Marketing?
- Importance in today’s economy
- Key digital channels: SEO, SEM, Social Media, Email Marketing
- Digital Marketing Landscape
- How businesses leverage digital marketing to achieve their goals
- Customer Journey in Digital Space
- Awareness, consideration, conversion stages
Day 2: Social Media Marketing: Facebook & Instagram (3 hours)
- Overview of Facebook & Instagram
- Importance of social platforms for brand visibility
- Creating Content for Social Media
- Types of content: Images, videos, stories, reels
- Tools for designing: Canva, Crello
- Running Paid Ads on Facebook & Instagram
- Creating ad campaigns, targeting, and budget allocation
- Facebook Ads Manager: Understanding audience targeting, demographics, interests
- Instagram Ads: Designing visually engaging ads
Day 3: YouTube Marketing & Video Content Creation (3 hours)
- Introduction to YouTube Marketing
- The rise of video marketing, importance of YouTube for brand building
- Content Creation for YouTube
- Tips for creating engaging video content
- Tools for video editing: Adobe Premiere, iMovie, Filmora
- YouTube Ads & Paid Promotion
- Setting up video ads, targeting audience, budgeting strategies
Day 4: Search Engine Optimization (SEO) (3 hours)
- On-page SEO Basics
- Keyword research, optimizing content, metadata
- Off-page SEO
- Backlinking, building domain authority
- SEO Tools: Introduction to Google Search Console, SEMrush, Ahrefs
- SEO for WordPress Websites
- Basics of website hosting, domain registration
- Installing plugins like Yoast SEO for optimization
Day 5: Search Engine Marketing (SEM) & Paid Search (3 hours)
- Introduction to SEM
- Difference between SEO and SEM
- Google Ads Overview
- Setting up a Google Ads campaign
- Bidding strategies, audience targeting
- Analyzing Ad Performance
- Key metrics: CTR, CPC, conversions
- Tools for SEM: Google Ads, Bing Ads
Day 6: Content Marketing & Graphic Design Tools (3 hours)
- Importance of Content Marketing
- Developing content strategies, blogging, and video marketing
- Social Media Management Tools
- Introduction to Hootsuite, Buffer, Later for content scheduling
- Graphic Design for Social Media
- Using tools like Canva, Adobe Spark to design visuals
- Content Calendars
- Planning and executing campaigns over time
Day 7: Analytics & Digital Marketing Strategy (3 hours)
- Understanding Google Analytics
- Setting up Google Analytics, analyzing traffic sources, user behavior
- Analyzing Campaign Performance
- Key metrics for success: Sessions, bounce rate, goal tracking
- Optimizing Digital Marketing Strategies
- How to use data to improve marketing outcomes
- Workshop Wrap-up
- Summary of key learnings, Q&A session
Benefits for Participants:
By the end of the workshop, participants will:
- Have a solid understanding of various digital marketing platforms and techniques.
- Learn how to create and run paid advertising campaigns on Facebook, Instagram, and YouTube.
- Be proficient in using SEO tools and running SEM campaigns with Google Ads.
- Gain hands-on experience with graphic design tools like Canva for content creation.
- Understand the process of domain registration and website hosting for SEO.
- Analyze and interpret marketing campaign performance using Google Analytics.
Logistics and Registration:
- Workshop Fee: NPR 2500 per student (covers logistics, snacks, and internet access).
- Duration: 7 days, 21 hours in total (3 hours per day).
- Venue: Shubhashree College of Management, New-Baneshwor, near Eye-plex Mall.
- Seats: Limited, early registration recommended.
- Contact: For registration and inquiries, students can reach out to Shubhashree College of Management or Anand Karna Digital.
This 7-day Digital Marketing Workshop is a fantastic opportunity for Plus 2 students to acquire essential skills in the digital marketing domain, network with industry professionals, and kick-start their career in this ever-growing field.