Comprehensive Review of Day 1 from Our 7-Day Workshop
Our 7-day workshop, conducted for 6th-semester BBA students of Prime College, commenced with an in-depth exploration of Social Media Marketing, focusing on the Meta Suite tools for Facebook Pages and Instagram Profiles. Here is a concise summary of the topics discussed on Day 1 and an overview of the upcoming sessions.
Day 1: Security and Access Setup
The first day was dedicated to securing and setting up Facebook Profiles for effective brand management. Key highlights include:
- KYC Verification for Facebook Profiles: Students were guided on submitting personal English scan copies in the Meta Account Center to verify their profiles. Verified profiles ensure legitimacy and avoid account restrictions.
- Two-Step Factor Authentication: Before obtaining admin access to Facebook Pages or the Meta Business Suite, students were instructed to enable Two-Step Factor Authentication. This security feature is vital for protecting brand assets.
- Using Business URLs: Students learned to use tools like business.facebook.com for managing their social media marketing effectively.
- Setting Up Meta Business Suite: Emphasis was placed on ensuring the use of accurate company names while setting up the Meta Business Suite.
- Account Restrictions: A few students faced account restrictions due to unverified profiles. The session included troubleshooting such issues.
Day 1 laid a solid foundation for managing secure access to Facebook Profiles and Pages, ensuring students are prepared for advanced marketing tasks.
Upcoming Sessions Overview
Day 2: Content Creation and Management We will begin with a quick revision of Day 1 and then dive into:
- Creating engaging posts for Facebook Pages and Instagram Profiles using tools like Canva for graphics and ChatGPT for captions.
- Managing content effectively.
- Running Meta Ads tailored to specific brand objectives.
Day 3: Live Page Access and Active Ads This session will focus on:
- Providing live page access via the AKD Meta Business Suite.
- Running active advertisements using student profiles.
Days 4, 5, and 6: Search Engine Optimization (SEO)
- Day 4: Domain registration (.np and .com), hosting setup, WordPress installation, and updating content using ChatGPT.
- Day 5: Local SEO strategies, Google tools setup for business listing, and an introduction to YouTube Studio for video optimization.
- Day 6: Advanced SEO techniques using SEMrush, including keyword selection and major SEO tasks.
Day 7: Feedback and Revision The final day will be a feedback session covering:
- Recap of Social Media Marketing (SMM) and SEO.
- Open discussion and addressing individual queries.
Join Us for an Engaging Learning Journey
This workshop is designed to provide hands-on experience in SMM and SEO, equipping participants with practical skills to excel in the digital marketing landscape. Stay tuned for more updates as we progress through the week!